by Ben Hess, Managing Director, ThirdPool Recruiting Every recruiting organization should set recruiting goals, and most do. Our goals articulate the desired outcomes, but they often don’t address the tasks…

by Ben Hess, Managing Director, ThirdPool Recruiting We’ve spent the last few days hypothesizing about ways to discover and optimize your employer brand.But, crossing the divide between theory and practice…

by Ben Hess, Managing Director, ThirdPool Recruiting When optimizing your employer brand, it’s tempting to try and be everything to everyone. We tell ourselves, “we have better training, better compensation…

by Ben Hess, Managing Director, ThirdPool Recruiting As we learned last week, there are two components that contribute to your employer brand—the market’s perception of your company and the unique…

by Ben Hess, Managing Director, ThirdPool Recruiting According to one of the top real estate executives in the country, you ask your agents. A few months ago, Steve Brown of…

by Ben Hess, Managing Director, ThirdPool Recruiting There are some common components to a recruitment strategy. The first, and perhaps the most important, is your employer brand. Sarah Lybrand, a…

by Ben Hess, Managing Director, ThirdPool Recruiting Direct marketing techniques have been around for decades. About 15 years ago, companies like HubSpot started modernizing direct marketing for the internet age.…

by Ben Hess, Managing Director, ThirdPool Recruiting Seth Godin recently published a blog on the difference between selling to a professional and selling to an amateur. “A professional is going…

by Ben Hess, Managing Director, ThirdPool Recruiting When someone considers making a career change or changing brokers, they typically seek out multiple opportunities. Researchers found that only 23% of recruiting…

by Ben Hess, Managing Director, ThirdPool Recruiting Anglers often use “chumming” to catch fish in saltwater environments. By putting small bits of food (chum) in the water, fish are drawn…