Too Many Choices
by Ben Hess, Managing Director, ThirdPool Recruiting In the late ‘90s, Sheena Iyengar conducted her now famous “jam study” at the Draeger’s Supermarket in San Francisco.In the first part of…
The Innate Drive for Autonomy
by Ben Hess, Managing Director, ThirdPool Recruiting A decade-long research project known at the Whitehall Studies followed 10,000 British employees comparing health outcomes to different pay grades. Sheena Iyengar cited…
The Psychology of Choice
by Ben Hess, Managing Director, ThirdPool Recruiting A few months ago, I had the privilege of hearing Sheena Iyengar deliver a keynote address at a recruiting conference. Sheena is a…
Would You Be Willing to Refer Us?
by Ben Hess, Managing Director, ThirdPool Recruiting I was recently on the phone with my mobile phone provider regarding a billing issue.The customer service representative did a great job and…
Stop Talking About Training During Interviews
by Ben Hess, Managing Director, ThirdPool Recruiting If an agent wants to learn something new or get an answer to a question, where do they turn for help? According to…
Great Design
by Ben Hess, Managing Director, ThirdPool Recruiting Seth Godin recently surmised that the world of design operates on two axes: Did you produce within the constraints? Did you deliver measurable…
A Crisis of Perceived Value
by Ben Hess, Managing Director, ThirdPool Recruiting I’ve often made the point that a real estate office is like a small business community. Some communities thrive and grow while others…
More Bragging
by Ben Hess, Managing Director, ThirdPool Recruiting A few weeks ago, I encouraged you to try “brand bragging” on Instagram. If you’re on the fence about whether this is a…
Don’t Short-Sell the Dream
by Ben Hess, Managing Director, ThirdPool Recruiting A person transitioning into real estate often has two basic questions: Can I earn a living in this role? Is the work going…
Predicting the Future for New Agents
by Ben Hess, Managing Director, ThirdPool Recruiting Charles Dickens starts his most famous novel with: It was the best of times, it was worst of times. Most established agents tend…