Tom Ferry recently published a list of 26 activities that make being a real estate agent hard.

It’s not an exhaustive list, but it helps the reader get a clear picture of the activities most agents need to do to be successful. 

To no one’s surprise, this list contains a lot of hard things that most people don’t enjoy doing.

They’re hard to initiate, hard to find time to do, and hard to follow-through on.  

On the flip side—if these things are not done, there are consequences.

And, those consequences are hard too.

The consequences include a lack of income, feeling stuck, and disappointing those who depend on you. 

Faced with this reality, an agent either chooses to do the things on the first list, or they’ll be stuck with the difficulties on the second list.

Recruiting follows the same pattern.

Hiring managers who carve out time for recruiting activities, proactively prospect, work referrals, set appointments, and thoughtfully follow-up reap the rewards of hiring great agents.

Those who don’t make this commitment are stuck with their mediocre performers, cultural misfits, and inviable attrition.

As Tom recommends:

Commit to yourself to accept the difficulties of the first list, so you never have to deal with the difficulties of the second one.