People explore new opportunities and change careers because they hope to find something better.

Catching a vision for a better future has inspired some of the greatest accomplishments in human history.

And the same energy is behind the most remarkable accomplishments in the real estate industry.

As you think through your recruiting strategy for the new year, lead with hope.

Hope for more income.

Hope to scale your business to the next level.

Hope for a better work-life balance.

Hope for working with others who share the same values.

Hope for ____________ (let your recruiting prospect fill in the blank).

Try starting your recruiting discussions with a simple question: What are you hoping for in 2020?

There will be plenty of time to talk about the problems and challenges ahead once the foundation of hope is fully laid.