Earlier this week, we discussed how a recruiting prospect’s first impression of you and your organization comes from what they learn online.

It’s important to present a compelling online picture of what it’s like to work in your company.

But Dave Mashburn reminds us it can’t stop there.  

Your online picture must be supported by the real-life activities the recruiting prospect experiences next.

The simple fact is that recruiting is often a company’s first impression, and a reflection of its culture and workforce brand personality. 

It’s a spectacular — and too underexploited — opportunity to wow, woo, seduce and excite talent. 

Top talent doesn’t want to work in Dullsville. 

They want to work in a company that understands, challenges, excites, surprises and delights them. 

They want to work hard, play hard, and feel appreciated. Recruiting should be where the courtship starts. 

Take some time to evaluate each step of your recruiting process from the recruiting prospect’s perspective.

Ask yourself: Based on what a prospect is seeing, hearing, and feeling at this step of the recruiting process, would the talented people I know want to work here?