In his best-selling book, The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace, Dr. Ron Friedman shares research demonstrating the connection between failure and success.

Most creative geniuses tend to be people who understand the importance of high repetitions and common failures.

What do Shakespeare, Dickens, Tolstoy, Picasso, Monet, Bach, Mozart, Wagner, Schubert, Brahms, and Dostoyevsky all have in common?

They produced far more content than their contemporaries.

Dr. Friedman points out:

Today, [these high-performers] are remembered for a mere fraction of their complete body of work.

Creative geniuses don’t generate masterpieces on a regular basis.

Yet the quality that distinguishes them would be impossible without the quantity of attempts.

The connection between high repetition of failure and success shows up in recruiting as well. This is especially true if you want to hire high performers.

You’ll have to interview and engage dozens of individuals (most of whom will not successfully complete the hiring process) to capture just a few agents who will perform at a high level.

Most recruiters and hiring managers are not comfortable with this reality and destine themselves to hiring mediocre players.

High repetition in interviewing and a willingness to fail lead to a better place.