A few weeks ago, I encouraged you to try “brand bragging” on Instagram.
If you’re on the fence about whether this is a good idea, listen to what Silicon Valley experts are saying about promoting your recruiting opportunities.
Recruiting top talent is an intense competition between firms. The winners are those that proactively and aggressively brag about the factors that make their company a great place to work.
You can’t win talent competitions when you keep those differentiator factors hidden from your targeted applicants.
Bragging means that you must differentiate yourself and make it crystal clear in the prospect marketplace how and why your opportunities are more exciting and special.
There are many reasons recruiters and hiring managers don’t brag, but here are a few of the most common.
- They haven’t figured out what really makes them “exciting and special.”
- They haven’t spent the time and resources to develop marketing messages that are concise and compelling.
- They don’t know how to distribute the messages to a targeted set of recruiting prospects.
Everyone has a story to tell. Spend the time and effort to tell yours.
