Newton’s first law of physics informs us that a body at rest will stay at rest unless acted upon by an external force.
New research on the behaviors of recruiting prospects tells us something similar:
Most workers do not anticipate changing positions/companies in the next year.
The research was conducted by Madgex and highlighted how employees view the idea of changing employers or careers.
59% of individuals plan to stay in their current role indefinitely.
27% of individuals plan to stay in their current role 6 – 12 months.
14% of individuals plan on leaving their current role in less than 6 months.
While this research was not uniquely focused on the real estate industry, it tells us something about how humans look at employment—86% are “at rest.”
There are two take-aways for hiring managers and recruiters:
- Recruiting prospects move when they’re “acted upon by an external force.” You’re the external force.
- It takes time and nurturing to get recruiting prospects moving. If you view the recruiting process with a 6 to 12-month window in mind, you’ll increase your prospect pool by nearly 200%.
Like the laws of physics, the laws of recruiting can’t be ignored.
