Even though new technologies have permeated every corner of the real estate industry, most recruiting prospects still want a face-to-face connection with a hiring manager before being hired.

The vast majority of hires are contingent on an interview, and the interview makes or breaks the deal.

Because it’s such an important part of the hiring process, we’ve written dozens of articles and blogs on this topic over the past several years.

Most of you will not have the time to review all this information, so I’ll restate two of the most important things that need to happen during an interview.

Foster Attachment: “I feel a connection to you and the others I’ve met on the team.” This “feeling” is the fuel that powers the remainder of the hiring process. 

Build Perception of Fit: “I could see myself working here.” To dislodge individuals from other organizations, they must come to believe they’re a better fit on your team.

When a recruiting prospect experiences these two feelings, the rest of the recruiting process flows downhill.

It’s well-known that most big decisions are first made emotionally and then backed up with rational thought.  

Hiring is no different.

Bonus Content: You’re invited to download our newest e-book: The Simple Psychology of Real Estate Recruiting: 12 Insights for Getting the Best Candidates to Choose You. It’s a quick read and covers more detail on how to foster attachment and build perception of fit during your interviews.