In recruiting, the second impression is usually more important than the first impression.

The first impression happens when a candidate interacts with your brand and participates in your application process.  

The second impression typically happens when the recruiter or hiring manager first connects with the candidate via phone or text message.

In a recent blog post, Rich Millington suggests that the best second impressions are usually characterized by surprise and awe.

Here are some surprise/awe statements an impressed candidate might make:

Surprise:

“Wow, I’m surprised you got back to me so quickly.” 

“I have the characteristics of successful real estate agents? Tell me more…”

Awe:

“I had no idea the top real estate agents made so much money—that’s remarkable!”

“You’ll personally coach me on how to make the transition to owning a real estate business?”

If your candidates are responding with these types of statements and questions, you’re building some much needed momentum for the rest of the recruiting process.